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2018 Conference



Great Western Audience Development Summit Established
CWCMA, NICE & TCMA to Form 2018 Event Focused on Revenue & Audience Growth


The Cal-Western Circulation Managers’ Association (CWCMA), the NICE (Northwest International Circulation Executives) and TCMA (Texas Circulation Management Association) have reached an agreement to form a conjoined consumer revenue and audience growth event. The newly created Great Western Audience Development Summit will take place in Las Vegas, Nevada on June 20-22, 2018 at the Flamingo Resort & Casino.


“CWCMA looks forward to a flourishing and long lasting partnership with NICE and TCMA with the establishment of our new conjoined event” said Aaron Kotarek, President of CWCMA. Kotarek also stated that, “all three organizations are steeped in tradition and we each take immense pride in the sharing of industry best practices, connecting our memberships with relevant industry business partners, and mentoring up-and-coming industry leaders. This newly formed partnership ensures that media executives in attendance will experience three days of thought provoking industry topics, case studies with proof of concept(s) and coinciding results, along with an unparalleled opportunity to network with the top print and digital audience development minds nationally.”


“The new larger alliance for our annual conference, that now includes the TCMA, will benefit our NICE membership by giving us the opportunity to increase engagement across our existing geographic footprint,” said Ed Rose, President of NICE. “After all, ‘NICE’ stands for Northwest International Circulation Executives and we will welcome the chance to attract new and former members from Alberta, Manitoba, Saskatchewan and British Columbia to the Great Western Audience Development Summit,” Rose added.


J W Smith, Secretary/Treasurer of TCMA, said, “Partnering with CWCMA and NICE for a combined conference is a historic moment for our association. This new partnership will bring greater opportunities to meet with industry professionals and learn from other audience development leaders at newspapers in the great western half of the United States. No single person or newspaper has the silver bullet to grow audience. This conjoined event will be a gathering place to share ideas.”


The new Great Western footprint will include media executives from California, Nevada, Arizona, Hawaii, New Mexico, Utah, Washington, Oregon, Idaho, Montana, Alaska, Texas, and the Canadian Provinces of British Columbia, Alberta, Saskatchewan, and Manitoba.


More information on the newly created event will be made available as the event nears.







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Texas Circulation Management Association